PIB Release ID: 2242410 Date: 19 March 2026 Announced By: DGFT under Export Promotion Mission (EPM)Website: https://www.pib.gov.in/PressReleasePage.aspx?PRID=2242410®=3&lang=1 Implementing Agency: ECGC Ltd. Total Outlay: ₹497 Crore (allocated across insurance support, risk coverage, and MSME reimbursement under the RELIEF scheme) The RELIEF scheme for exporters helps reduce this sudden financial pressure and supports trade continuity. Why This […]
When an e-commerce business starts growing, it feels good. Orders increase. Sales numbers look healthier. The effort you put in earlier finally starts showing results. At that point, most entrepreneurs feel they’re on the right track and they usually are. But growth also changes the business in subtle ways. Things don’t break immediately. Instead, they […]
Most Indian founders launching e-commerce brands start with one goal: sell as much as possible on Amazon, Flipkart, or their own website. In that rush, many delay building the systems, data capabilities, and brand assets they will need when sales actually scale. The result is familiar: chaos during major sale events, frustrated customers, fragile margins, and […]
Most entrepreneurs start with confidence. You believe in the idea, there’s a gap, and customers will come.That belief is important. Without it, no business starts. But belief alone doesn’t pay salaries, manage cash flow, or protect margins. At some point, optimism needs support. That support comes from market research.Market research is not about doubting yourself. […]
In e-commerce, you’ve probably noticed the same thing that many others experience:Sales look great on paper, but when it comes to cash in the bank, it doesn’t add up.Businesses struggle with delayed settlements, high returns, and accounting records that don’t match reality. You’ve done everything right – but things just aren’t matching. And it’s not […]
In many e-commerce businesses, growth happens faster than improvement in profitability. Orders increase, but margins remain under pressure, cash cycles stretch, and founders struggle to understand why scale is not translating into financial comfort.This usually indicates that unit economics is being tracked, but not actively improved.A well-structured E-commerce Unit Economics MIS should not only report […]
E-commerce marketing MIS becomes essential when ad spend increases but financial clarity does not.Most E-commerce founders track clicks, conversions, and ROAS daily. On the surface, campaigns look successful. However, when the month ends, the bank balance often tells a different story.This gap exists because sales generated by ads are not the same as returns generated […]
E-commerce Pricing Strategy: How to Price Products Without Killing Cash Flow E-commerce pricing strategy is one of the most misunderstood areas in online business. Many sellers focus only on matching competitors or running discounts, without checking what pricing is doing to cash and margins. At first, sales increase. Orders look healthy. Dashboards feel active. However, […]
Product-level profitability in e-commerce is one area most founders don’t look at closely until cash starts feeling tight.On the surface, everything looks fine.Orders are flowing. SKUs are moving. Dashboards show growth. Yet, when you check the bank balance, the numbers don’t feel right.That usually happens because not every product that sells is worth selling.Some products […]
E-commerce Inventory MIS is not about counting stock.It is about understanding where your cash is sitting, why it is not moving, and what to do next.Many E-commerce businesses look profitable on dashboards, yet struggle with cash pressure.The reason is simple: inventory absorbs cash silently.Unless you track the right signals, stock becomes money that you cannot […]